Campaign: Transaction Screening

Campaign Role: Content Strategist & Lead Writer

In support of a product campaign for transaction screening, I developed & executed a content strategy that included ad copy, supporting mid- and bottom-of-funnel articles, revised product webpage copy, and a white paper on the role of technology and talent in transaction screening. The white paper was also a derivative piece for a larger content campaign, which reported on the results of a global survey of financial firms and their use of tech and talent in compliance.